Columbia Threadneedle Investments brand to incorporate BMO GAM (EMEA) business

In November 2021, BMO GAM (EMEA) was acquired by Ameriprise Financial and at that point BMO GAM (EMEA) became part of Columbia Threadneedle Investments, bringing additional capabilities in areas such as investment solutions, alternatives, investment trusts and responsible investment.

Since then, good progress has been made to bring together the best of both organisations in a considered and thoughtful way, with a focus on client outcomes.

BMO GAM (EMEA) is rebranding to Columbia Threadneedle Investments

In July 2022 the BMO GAM (EMEA) business will rebrand to Columbia Threadneedle Investments. This is a significant milestone in our transition to becoming an integrated organisation.
Aligned with the removal of the BMO name and brand, the BMO fund ranges will be renamed with the prefix CT in July, to bring in line with Columbia Threadneedle branding.

It is also intended that the Threadneedle-named fund ranges of Columbia Threadneedle will transition to the CT prefix over time from July, providing consistency across our combined open-ended retail fund range across Europe, the Middle East and Asia. We will provide more details on this in due course.

We are excited to present our expanded range of products and solutions under one unified brand. The Columbia Threadneedle Investments brand is well established and ranked amongst the 35 most recognised global asset management brands.1
There is a strong cultural fit between the two firms, which will be further strengthened as we come together under the Columbia Threadneedle Investments brand. We share a client-centric culture, a collaborative and research-based investment approach, and a long-held commitment to responsible investment principles. These common characteristics will drive the further development of our brand identity from here.

1 Source: NMG Brand Study 2020